(Mailing program)


Product introduction by mail: A reliable formula

A successful launch is a process, not an event. Too many companies focus all their energies on the announcement. With the correct launch, new and innovative products have great advantages early in their life cycles.

After an early window of opportunity, our new products often rush to the market through a well-established mailing program, fascinating HCPs by the novelty of the product’s promised solutions, with a distinguishable speed through all the competitive clutter.
Our mailing launch program is established and clearly written, spelling out individual responsibilities and overall objectives, strategy, timeframes and requirements. Knowledge sharing system via Email is then devised to share best scientific and regulatory documents and adjust actions as needed.

We have accomplished our launch plan gracefully and unobtrusively, simple, easy, and effective.

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